The family-fun party featured carnival rides, face painting, costumed characters and specially curated kid-friendly activities designed by event sponsors for 1,100 guests including hosts Jessica and Jerry Seinfeld, and other special attendees, including Veronica Swanson Beard, Megan Boone, David Burtka, Stacey Bendet Eisner, Melissa Joan Hart, Gabriela Hearst, and Ali Wentworth.
Host Committee members included Julia Austin, Jordana Blitz, Georgina Bloomberg, Rachel Blumenthal, Wendy Cherwin, Samantha Cohen, Danielle Devine, Maria Duenas Jacobs, Jessica Karp, Kara Moore, Florinka Pesenti and Gillian Hearst Simonds.
Gold Sponsors were Hearst and Johnson & Johnson. Additional sponsorship provided by Bai Beverages, Pure Spoon, Skip Hop, Baby Bjorn, Chicco, Fairy Tales Hair Care, Supergoop!, Goodie Girl Cookies & Toufayan’s Gluten Free Pita Chips, Kenneth Cole, New York Knicks, Plum Organics®, Design History Girls, Hu Kitchen, Framebridge, Monica + Andy, Simon & Schuster Children’s Publishing and Terez.
“Our friends and sponsors who help make this afternoon possible are helping change lives because their support funds our work to build stronger families,” said GOOD+ Foundation Founder and President Jessica Seinfeld. “At GOOD+, we have learned that strengthening the entire family starts with helping the parents first, and the overwhelming success of Bash every year shows that New York City supports what we are doing, and that is truly inspiring.”
In its 11th year, the annual NY Bash event has become a highly anticipated New York City tradition, marking the end of the school year and bringing the organization’s long-time friends and program families together to celebrate the day and support families in need.
Families from four GOOD+ Foundation network sites serving new mothers and fathers – CUNY’s Fatherhood Academy, Forestdale Inc., LSA Family Health Services, and STRIVE International, also enjoyed the event. These programs provide low-income parents with the support and training they need to be strong and stable caregivers for their children. GOOD+ Foundation provides mothers and fathers enrolled in these important programs with essential items such as diapers and cribs to be used as incentives while they meet milestones